Buy Irish / Irish whiskey / Misc

Now is the time to buy Irish

It’s the second day of the second lockdown in Ireland.

I’ve been very worried and overwhelmed by the Covid-19 development recently, and this is the reason why I haven’t posted much on my blogs, and less than usual on social media. My thoughts have been all over the place and I haven’t been able to focus on anything. Not even whiskey.

I’m angry, upset and sad over foolish people who don’t take the virus seriously. And here we are, in this situation again. People, after 7 months we do have enough knowledge about Covid-19 to act responsibly, to socialise safely, wear masks when we need to and wash our hands. We are all tired of Covid-19, I promise. We all want our lives back. But despite this – or maybe even more because of this, you can still be an adult, take responsibility and do what you can do to stop the spread, because the most important part is what we as individuals do. Do you want life to be as normal as possible? Sure, so do I! Then follow the public health recommendations.

But still, here we are, in lockdown, and I’m pissed off, because this didn’t have to happen.

In a strange way, I feel much less stressed now that we’re in lockdown. Something is being done to stop the spread and that helps me calm down. To be honest, I’ve been living as if we were at level 5 for a month – because I’m cautious about the virus. When infection rates increase to a certain level, I stay at home, no matter what the current restrictions are.

Despite my own feelings about lockdown, it’s a tragedy for small businesses and their employees, and some of these companies had just recently reopened.

Now more than ever we need to support small businesses. Do your shopping locally. Buy Irish products, buy from Irish companies. Yes, many are closed now but the good news is that many have online shops. Ditch Amazon and buy from the Irish companies directly. They will love to have you as their customer.

You may have seen me chat about exploring American whiskey recently, and I frequently talk about Islay whiskies. But my wallet will only be opened for Irish whiskeys for a while now.

I went into the creative mood again and have created a list of Irish whiskey companies that you can support by buying their products. The majority of them have their own online shops but some do not – to buy their products you can instead go to the larger online shops such as Celtic whiskey shop and Irish malts.

Some brands aren’t on the big list (but I put them in a separate category), such as the Midleton brands – Powers, Jameson, Redbreast etc. We all love them, but it’s a huge company that will most certainly survive lockdowns. When you want to stock up on these brands, perhaps visit your local Off Licence shop instead? These are also small businesses that need our support. Use them or lose them..

Find the Irish whiskey shopping list here.

I’m not Irish, so why do I care?

You all know that I’m Swedish and I only live in Ireland since almost two years, so why do I engage in this?

I love Ireland and I have chosen to live here for a reason. I have friends and family back in Sweden but West Cork is my home, and I’ve felt this way since long before we moved over here.

I want Irish businesses to survive. I want people around us to survive and be well. Since before the pandemic I’ve been thrilled to see how well small companies thrive here, and with my particular interest in whisk(e)y, of course I’ve been delighted to see the exciting development of the Irish whiskey industry. All these companies (and all other Irish small businesses) represent people with families who need food on their table. The situation we’re in is hard for everyone but let’s do what we can to help businesses survive.

If you disagree with me and want to start a debate, don’t bother. I’m not interested in such discussions and won’t reply. When it comes to the pandemic, I only listen to science.

Featured image: Clonakilty, normally a thriving, vibrant little town in West Cork, Ireland. The best place to be.


  • Derek Foran
    26th October 2020 at 10:37 am

    Hi Susanne

    100% agree with you with regards supporting Irish during the pandemic.

    Enjoy your reviews as a lot of them are within my price bracket.



    • Susanne
      26th October 2020 at 10:56 am

      Hi Derek and thanks for your comment! After my post about the Dream cask, I received lots of feedback on Twitter regarding reviews on whiskeys below a certain price point because not so many people write about them. This inspired me to focus on whiskeys below €100-ish and particularly those that are available (not limited editions) because what use is a review if people can’t buy the whiskey? I sometimes write about single casks, and I have more of those coming, but this is quite much because I don’t have much blog material when I can’t hang at Shelbourne to taste new whiskeys! Can’t buy all the bottles.. (but can at least buy some samples)

  • Adolfsson
    27th October 2020 at 11:58 am

    Hello Susanne

    I am also totally agreeing with you regarding the support for the Irish businesses during the pandemic.

    Because we are living in Sweden we can only buy what is available in the Systembolaget but we do buy Irish !

    I love your reviews eventhough I am still a rookie when it comes to Whiskey 🙂


    Esther Adolfsson

    • Susanne
      27th October 2020 at 12:09 pm

      I’m happy about everyone who supports our businesses here, wherever they are!
      The main point is to buy local and support independent, smaller companies in your area (as we buy from Scully’s butcher, Olive branch and Next Door Off-Licence instead of Supervalu, whenever possible) – in your case your local Systembolaget shop (no indie, but can’t do anything about that if you want whiskey), and small retailers in your area. As for Irish whiskey in Sweden – I really wish Systembolaget could broaden their Irish selection because in their shops it looks like Ireland still only has 4 distilleries or brands!

      As a small parenthesis and to support your local brands – I heard Smögen has a core range whisky out that’s supposed to be available at Systembolaget, I’d recommend you check it out!

  • Kadie
    29th October 2020 at 10:36 pm

    We try to buy locally as much as possible and for a lot of stuff we can but we have so little in our area that we always end up having to go down the valley further or into the city, which they are asking us to limit. I go now once a week for school and try to get when I can when I got but I still find I have to buy a lot of things online because we just don’t have any selection here. I have been looking up and ordering from local companies more online though when they don’t have what I want in-store. You’re right though it is so important to support local businesses as much as possible. Being a largely touristy area our economy here in Nova Scotia is suffering so much and I am sure it’s the same anywhere that caters so much to tourists.

    • Susanne
      29th October 2020 at 10:53 pm

      Yes, all touristy areas are suffering, many places rely on the tourism to survive economically. When it’s difficult to find shops in the nearby area it’s good to see so many local – or as local as possible – shops have online shops now. I find everything I need in either shops in town or in other Ireland-based online shops.


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